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	<title>Look Big, Grow Big</title>
	<link>http://blog.rootorange.com</link>
	<description>Small Business Advice from Root Orange</description>
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		<title>Small Business Search Advertising Up 159% Despite Recession</title>
		<description><![CDATA[eMarketer is out with some great data on small business search ad spending thanks to a new report by WebVisible, a local online advertising software company.  Small businesses have increased spending 159% year over year (Q2 2009 vs Q2 2010).  If this spending doesn&#8217;t indicate optimism about the economy, I don&#8217;t know what does.  That, [...]]]></description>
		<link>http://blog.rootorange.com/2010/08/04/small-business-search-advertising-up-159-despite-recession/</link>
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		<title>Spin Google&#8217;s Secret Wonder Wheel</title>
		<description><![CDATA[Have you seen Google&#8217;s Wonder Wheel?  You&#8217;ll see it as an option on the left side column adjacent to any search result.  This nifty little SEO, and I think SEM, map tool allows you to see related search terms that people are actually using.  While not data heavy, it does provide a glimpse into optimizing [...]]]></description>
		<link>http://blog.rootorange.com/2010/07/24/spin-googles-secret-wonderwheel/</link>
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		<title>Case Study: How To Lower Your CPC With Generic Domains</title>
		<description><![CDATA[At Root Orange we are adamant believers that we only succeed if we help our clients succeed.  To that end, we put our generic domains to the SEM test: can generic domain names lower search engine marketing cost-per-click? We partnered with a lawyer we contacted out of the blue Randi Vladimer, who runs a divorce [...]]]></description>
		<link>http://blog.rootorange.com/2010/07/19/case-study-how-to-lower-your-cpc-with-generic-domains/</link>
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		<title>Heavy Regulations on Lawyer Advertising</title>
		<description><![CDATA[Over the last several months we have learned a great deal about the legal regulations that surround advertising online, especially in the legal arena.  It is surprising that field of law is so heavily regulated when it comes to advertising.  After all, just about any service provider can scam an unsuspecting individual, so why are [...]]]></description>
		<link>http://blog.rootorange.com/2010/07/08/heavy-regulations-on-lawyer-advertising/</link>
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		<title>Exciting Developments at Root Orange</title>
		<description><![CDATA[We&#8217;ve listened to a lot of customer feedback and are in the process of developing a new product &#8211; a twist on our current offering &#8211; that will pique the interest of small businesses and SEM professionals alike.  In an era of performance-based marketing, it is important that we price our products in a competitive [...]]]></description>
		<link>http://blog.rootorange.com/2010/06/29/exciting-developments-at-root-orange/</link>
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		<title>How Small Businesses Can Use Twitter&#8217;s Business Center</title>
		<description><![CDATA[Twitter has begun to test what they call the &#8220;Twitter Business Center.&#8221; Currently, it is only available to a few users, but Twitter will gradually roll it out to all accounts. Some of the key features as of now are: Customizable page contents Verified account pages Extra preferences Ability to add contributors Maybe the biggest [...]]]></description>
		<link>http://blog.rootorange.com/2010/06/25/how-small-businesses-can-use-twitters-business-center/</link>
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		<title>How To Use Twitter &amp; Blogging for Lead Generation in a Small Business</title>
		<description><![CDATA[By Dan Nieves Blogs and Twitter can be a great way for your small business to increase leads. According to HubSpot, inbound marketing has the potential to bring more leads for less money. Small and medium-sized business have the opportunity to level the playing field with some of the big guys by strengthening their online [...]]]></description>
		<link>http://blog.rootorange.com/2010/06/20/how-to-use-twitter-blogging-for-lead-generation-in-a-small-business/</link>
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		<title>How Small Businesses Can Use Google&#8217;s Tools for Online Success</title>
		<description><![CDATA[Google Launches a Small Business Toolbox: &#8220;Tools for Online Success&#8221; Google has long been interested in further engaging small business owners and took another step by introducing a new web page: &#8220;Tools for Online Success.&#8221;  The new site offers tips and advice on how to be successful online, and word on the street is that [...]]]></description>
		<link>http://blog.rootorange.com/2010/06/09/how-small-businesses-can-use-googles-tools-for-online-success/</link>
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		<title>Maximize Your Small Business Marketing on LinkedIn in 4 Steps</title>
		<description><![CDATA[Sometimes overlooked by Facebook and Twitter, LinkedIn is one of the most powerful marketing tools that your business could use. It is the number one professional networking site and growing its user base each day, making it the ideal place to market your business. There are numerous ways to utilize LinkedIn as part of your [...]]]></description>
		<link>http://blog.rootorange.com/2010/05/20/maximize-your-small-business-marketing-on-linkedin-in-4-steps/</link>
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		<title>The Small Business Location War Escalates: Enter Facebook</title>
		<description><![CDATA[By Dan Nieves Recent news is that Facebook has new location-based features in the works to be unveiled in the immediate future – might be very soon, so keep an eye out! The location-features will be similar to that of social media outlets such as Foursquare, Brightkite and Gowalla – talk about direct competition. Facebook [...]]]></description>
		<link>http://blog.rootorange.com/2010/05/10/the-small-business-location-war-escalates-enter-facebook/</link>
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