Spin Google's Secret Wonder Wheel

Have you seen Google's Wonder Wheel?  You'll see it as an option on the left side column adjacent to any search result.  This nifty little SEO, and I think SEM, map tool allows you to see related search terms that people are actually using.  While not data heavy, it does provide a glimpse into optimizing your content for a keyword family.  While the SEO implications are obvious, I think this also has applications in SEM.   In any case, it is a very visual way to organize the keywords you need to be using on your website, I recommend you check it out.

If you want to learn how to find and use the Google Wonder Wheel, check out this video I found.